Master hair colorist and celebrity stylist Amoy Pitters is widely recognized as one of the best in the industry. She continually develops proprietary color blends and processes for the specific needs of her clients. Her skill, experience with all hair types, and personal attention that makes Amoy Couture Hair one of the top salons for the best hair color in NYC.

Hair Color is an art form.  After all, color is all about light and how it moves through your hair, how light and shadow contour your face and accentuate your features. The right hair color can make all the difference in your appearance.  The better the hair color, the greater the impact.

Model Joan Small's hair extensions and custom hair color by Amoy Couture Salon.

Joan Smalls with custom hair color and extensions Amoy Couture

Expert Hair Color at Amoy Couture Salon in NYC

We are a multi-cultural hair color salon. Each hair color service is highly customized to suit the client, whether for natural hair, hair extensions or a custom human hair wig. 

All Over Hair Color

Feel like a change? A new hair color could be just the thing you need! Your all over hair color change need not be a dramatic transformation, even a subtle change in colour can make a difference. If you want to go several shades lighter or darker than your natural hair color, or cover any unwanted gray hairs, all over color is the way to go. An all over color can add improved radiance, softness and shine to your hair. A single process hair color will bring renewed shine to your hair and conceal grey hair. Its also a great way to add a hint of reds or blues to dark hair.

Shadow Root Hair Color

Some clients don't like visible highlights up near the scalp or where the hair parts. A shadow root is a perfect solution. The shadow root look is super lived in with more base color showing. This look can be achieved with a root smudge service where a demi permanent hair color is applied.  

Red Hair Colors

Red hair color is a popular all over hair color. Natural red hair color is rare, but we won't tell that yours came from a salon if you won't! From rich coppery red hair to lusciously deep ruby reds, we can create sensational red hair colors to flatter your complexion and turn heads. Red hair color is high maintenance and needs special care with professional quality products, otherwise your color will fade quickly.

Beautiful Brunette Hair Colors

Brunette hair color is suitable for all skin tones and needs less maintenance to keep the color looking glossy and vibrant. Whether you are looking to freshen up your color or choosing a brunette shade for a new look, our colour experts can help. Colors like butterscotch, light auburn, ash brown and golden brown, are all versatile brunette shades and are some of the best hair colors to hide gray.

Stunning Black Hair Colors

Black, the deepest hair color shade, is one of the most striking hair colors. It may seem like a simple shade, but there’s a whole rainbow of black hair color shades that mean you can personalize your black hair color. The subtleties between different black hair shades — from natural looking blacks to raven locks to reflective blue blacks — makes the decision to choose a black hair color even more exciting.

Blonde Highlights & Lowlights

Highlights are used to lift your hair color a few shades lighter than your base color, while lowlights add depth to your hair a few shades deeper. Whether you want lots of blonde highlights or face framing highlights, we'll create that perfect blonde accents on ANY base color or hair texture.

Money Piece Foils

Money Piece highlights add a bright frame of blonde around the face. It's an easy way to freshen up your look without a lot of fuss. Our stylists who do a lit of highlights will tell you they spend the most time foiling around the front hairline because it’s what’s most noticeable, especially with my blonde clients. So why not get your face framing highlights, or money piece foils, touched up in between your full balayage/highlight appointments. It’s a cost effective way to keep your blonde highlights looking fresh with an amazing grow out. If you tend to go 3+ months in between your full highlights, try coming in for a toning service along with some money piece face framing foils to keep your hair from looking grown out and brassy!  

Sunkissed Babylight Highlights

Babylights are traditional foil highlights which are applied using a delicate hair color technique to mimic the subtle, lighter hair color seen on children’s hair. This technique works best on the fine hair around the hairline and parting.  During this foil service, your hair stylist will take very small, delicate sections of hair to lighten.


Another hybrid of balayage and foils hair color techniques, where sections of hair are teased before lightener is applied, accentuating hair color from the mid length down.

Balayage Hair Color

Clients love balayage, the hand painted highlight technique, for that subtle, lived-in hair color look. Balayage can be as subtle or as dramatic as you wish – and it works with every hair color from brunettes, reds and blondes to vivid hair colors. It's no wonder balayage is one of our most popular hair color services for those wanting to lighten and brighten their hair color without going blonde all over. 

Ombre Hair & Color Melt Hair Color

If you are a fan of the color melt look, where shades seem to melt into one another from root to tip, ombre hair is for you. Ombre remains one of the most popular hair color looks these days, and for good  reason… ombre looks fabulous on just about anyone. This hair color style mimics the natural look of colored hair as it grows out, with dark roots and lighter ends. This is a low maintenance hair color choice.

Platinum Hair Color & Blonding

Even if you weren't born a blonde, we can get you there. We have exceptional hair color expertise in extreme lifting, or going from dark to light. If you are starting from a dark hair color base, your blonde hair transformations may require several steps. It may even take more than one appointment to achieve your desired blonde shade. Our advice is to enjoy each stage of your blonding journey, the results will be worth it!

Hair Color Correction

Color correction is all about color removal, color balancing, color restoration. If your hair color has become uneven, brassy, or is significantly grown out,  you may need hair color balancing. Repeated use of box dyes can build up on the hair, leaving obvious bands of color. Restore your hair color back to gorgeous.

- Repeated use of drug store box hair colors have left patchy results

- Bleach or peroxide damaged hair color

- Blonde hair discoloration from over exposure to sun, chlorine or tanning products

- Hair color is way too light for your complexion and needs toning down

- You loved your vivid hair color but it's time to go back to a natural shade

- We can also perform hair color correction services on human hair extensions and full lace human hair wigs.

Hair Color for Wigs & Extensions

We can color your hair extensions prior to installation to match your desired shade and style. Pre-colored hair extensions are also available, and a great way to add highlights or color without commitment. We can also customize extensions -  or full lace wigs - with a specific fantasy hair color as we did for Joan Smalls' desired look for Coachella.

Did you know you can order your hair from Amoy and have it colored and shipped to  you? You don't have to live in the city! Learn More about our wefted bundles made to order service.

Expert Hair Color Upper East Side

New York City


Upper East Side

Lexington Avenue


Between 65th and 66th Streets