Multi‑Cultural Hair Salon, Hair Extensions, and Custom Wigs
Nestled in a sun-filled aerie on Lexington Ave between 65th and 66th streets on New York City's Upper East Side, Amoy Couture is a black-owned hair salon specializing in human hair extensions and full lace wigs and styles that promote the growth and longevity of the hair. Straight, curly, thin, or thick, from types 2a to 4c, Amoy and her team give your hair the star treatment you deserve.
Amoy Pitters,
Celebrity Hair Stylist, Extensions Expert
Amoy Pitters is one of the most sought-after hair extension and wig specialists in New York City. Known for her artistry with diverse hair textures and her work with A-list clients, Amoy brings more than just style — she brings experience, education, and flawless results.
- Trusted by celebrities, models, and beauty editors
- Featured in Vogue, Elle, Allure, Essence, and The New York Times
- Lead stylist for The Victoria’s Secret Fashion Show
- Trained under industry legends
Read More
Amoy has styled celebrities for red carpets, editorial shoots, and international fashion shows — all while remaining dedicated to helping everyday clients feel just as glamorous. Her warm, no-nonsense approach and mastery of texture make her a trusted expert in hair extensions for women of every background.
To better serve her diverse clientele, Amoy developed her own line of luxury human hair — with textures ranging from sleek and straight to curly, coily, and Afro. Her private-label collection is available at the salon and by custom order, shipped anywhere in the country.
Follow Amoy on Instagram @amoycouturehairsalon
Amoy Couture Hair - Our Specialties
Premium extensions and hand‑crafted lace wigs
Hair types 2A‑4C in lengths up to 32 inches
After decades in the hair industry, Amoy developed her own line of hair to meet the diverse texture needs of her clients. Amoy Couture Hair offers an incredible variety of hair including those hard to find lengths and styles.
Methods include: sew ins, k-tips, frontals, closures, toppers, and full lace wigs. Tape-in extensions and 5 panel clip-in sets are also available.
- 100% virgin human hair
- Straight, wavy, curly, kinky curly, Afro hair, relaxed textures
- Lengths from 12 to 32 inches
- All hair is custom colored
Learn more about our hair extensions or visit our showroom.
A Hair Extensions Experience Designed Around You

Extensions Consultation
If you’re considering hair extensions but aren’t sure what’s right for you, start with an expert consultation. Spend 30 minutes with Amoy to discuss styles, color, and what’s possible for your hair.

Private Room Available
For a more discreet, comfortable experience, a private room can be reserved for your consultation or service upon request.

Customized Hair Shipped to You
You don’t have to live nearby to experience Amoy’s hair. We can customize your extensions or wig and ship it directly to you, so your local stylist can install and tailor it to your needs.
Hair Color
You don't have to be a celebrity or a runway model to have amazing hair color. Whether you’re looking for subtle dimension or a complete transformation, your color is designed around you. Every detail is customized to complement your features, your style, and how you want to show up.
Learn more about our Hair Color services.
Texture Services
Your smoothing service is tailored to you. The keratin treatment we recommend depends on your natural texture and how much of your curl pattern you want to maintain. Whether it’s a Brazilian Blowout for lasting frizz control or a Silk Press for a polished, chemical-free finish, the result is hair that works with your lifestyle.
Amoy Couture Salon Reviews
All
GoogleRated 4.9 out of 5 ★★★★★ (86)
Rated 4.9 out of 5 ★★★★★ (74)
Rated 5.0 out of 5 ★★★★★ (12)

Being introduced to Amoy by a friend of mine literally changed my life. I am a black woman with "mixed" type 3c/4a hair. I have never felt beautiful with my natural hair because it has always been very thin and short. I got my first ever curly sew in earlier this month and I am obsessed. I have thou...ght about doing this for the past 3-5 years, but have never felt confident enough with a hair dresser that they could pull it off properly. When speaking with Amoy, I always felt comfortable and in good hands. She strikes the perfect balance of supporting your hair vision, but also making suggestions based on her expertise (Ex: where to place my part) to end up with the most beautiful result. Her hands are gentle and she did not create traction with the sew in, and so far I am beyond thrilled. I never knew a curly sew-in could look so good and so natural! I have never taken so many selfies of myself before! My friends even tell me I am "glowing" with new confidence. My friend was right- Amoy is amazing! And all of the other staff there are also so kind and knowledgeable. I really liked Ian as well. And the other clients in the salon are also so friendly. Every time I am there I strike up pleasant conversation with other women in the salon. For reference- I have attached the before photo so you can see how good the end result is! read more
After decades of going to other high-end stylists with celebrity cred, I’ve been going to Amoy Couture for two years and at this point, can’t imagine going anywhere else. When I started working with her, my hair was in terrible shape from over-processing and health issues; it was dry to the point of... being brittle, breaking like crazy and coming out in patches. Two years later, it’s longer than it’s ever been (almost mid-back), thick and lustrous. She does custom color with impeccable taste and ability to visualize what works best on me. And she is an extraordinary stylist; strangers literally stop me in the street to compliment my hair. It’s amazing. read more
This review is for my wife who has been trying many methods of hair extensions over the years in various salons and different cities all over the United States. We stumbled upon the closest business to where we live, Amoy Couture, on Lexington Avenue on the Upper East Side. To our surprise, it turne...d out to be the best salon my wife has ever been to. Not only did they do an excellent job with beautiful hair, but they also offered a very fair price. The shop is immaculate, and the employees who work for AMOY are friendly and super qualified in their artistic abilities. read more
Sophia was wonderful. She did a great job with my highlights. The environment was very peaceful.
I have been a client of Amoy’s for almost 5 years now. She is unrivaled in her expertise and service. My installs are incredible and my hair is as long as my installs and healthy and thriving because of her focus on hair health, style and process all at once. The salon is clean and in an amazing nei...ghborhood. In addition, the staff is knowledgeable, patient and friendly. I highly recommend Amoy’s salon. I’ve tried other “celebrity” stylists in NYC and literally none compare. One even gave me a lot of breakage and a bald spot— which Amoy saved me from. read more
Amazing salon with amazing staff. Amoy colored and styled my hair. Janet did my shampoo and rinse. Both treated my hair with such tender care. The salon is very a relaxing space. I had no idea my hair could look so good! As soon as I stepped out the salon I had random strangers compliment my hair. A...moy is truly gifted! read more
Satisfaction! Satisfaction! Satisfaction! My experience as a first time guest was simply incredible. I scheduled a one on one consultation about hair extensions, then shown products for my style of choice. I couldn't be most happiest with the outcome. Service was fast, comfortable in a relaxed setti...ng I'd definitely recommend this salon to all divas, trust me you won't be disappointed. read more
This was the best experience I've ever had in a hair salon. No joke! I have curly hair and I get so much anxiety getting my hair done b/c they pull and yank at it...to tame it into submission. But not here. They love my hair and I can tell they understand it. Amoy talked with me and we discussed my...concerns... gray hair and thinning hair... I didn't want to use ammonia to dye my hair...and I want to be able to wear my hair both curly and straight. She was so knowledgeable. I felt like I got a little education on how to best treat it and work with my hair. And I'm telling you her manner is so calming and warm I could have hung out there all day. (But alas I had to go back to work) My color came out amazing... my hair is shinny and bouncy. (No gray!) Her team is amazing... I loved every minute of it read more
Amoy is an AMAZING stylist. She has transformed my hair. Amoy possesses an incredible skill set that truly sets her apart in her field. Thanks to her, I can go from natural to weave seamlessly. She does a brilliant Brazilian. Her weaves are so natural, they are undetectable. But what sets her apart...is her ability to cut and style. read more
AMOY literally changed my life today! I wasn't feeling myself and needed a change. She listened to all my concerns and transformed my look. I couldn't believe how beautiful my hair came out. I am someone who has no experience with weaves or extensions she made me feel so comfortable. No question was... considered stupid she answered everything with kindness (educated me). She is worth every penny. I saved her contact in my phone as Amoy the GOAT. I can't wait to come back. The salon was spotless and so clean I have never been in a salon so well kept. What a gem. read more
Top notch experience and very professional. Everything about the appointment from beginning to end made for a great experience. Definitely recommend! Geneva was awesome and knowledgeable!
My hair looks fabulous! The dimension of my hair color is fantastic! I am so happy that I found Amoy! The salon is clean, crisp and inviting. It was a great experience and I will be back!

Being introduced to Amoy by a friend of mine literally changed my life. I am a black woman with "mixed" type 3c/4a hair. I have never felt beautiful with my natural hair because it has always been very thin and short. I got my first ever curly sew in earlier this month and I am obsessed. I have thou...ght about doing this for the past 3-5 years, but have never felt confident enough with a hair dresser that they could pull it off properly. When speaking with Amoy, I always felt comfortable and in good hands. She strikes the perfect balance of supporting your hair vision, but also making suggestions based on her expertise (Ex: where to place my part) to end up with the most beautiful result. Her hands are gentle and she did not create traction with the sew in, and so far I am beyond thrilled. I never knew a curly sew-in could look so good and so natural! I have never taken so many selfies of myself before! My friends even tell me I am "glowing" with new confidence. My friend was right- Amoy is amazing! And all of the other staff there are also so kind and knowledgeable. I really liked Ian as well. And the other clients in the salon are also so friendly. Every time I am there I strike up pleasant conversation with other women in the salon. For reference- I have attached the before photo so you can see how good the end result is! read more
After decades of going to other high-end stylists with celebrity cred, I’ve been going to Amoy Couture for two years and at this point, can’t imagine going anywhere else. When I started working with her, my hair was in terrible shape from over-processing and health issues; it was dry to the point of... being brittle, breaking like crazy and coming out in patches. Two years later, it’s longer than it’s ever been (almost mid-back), thick and lustrous. She does custom color with impeccable taste and ability to visualize what works best on me. And she is an extraordinary stylist; strangers literally stop me in the street to compliment my hair. It’s amazing. read more
This review is for my wife who has been trying many methods of hair extensions over the years in various salons and different cities all over the United States. We stumbled upon the closest business to where we live, Amoy Couture, on Lexington Avenue on the Upper East Side. To our surprise, it turne...d out to be the best salon my wife has ever been to. Not only did they do an excellent job with beautiful hair, but they also offered a very fair price. The shop is immaculate, and the employees who work for AMOY are friendly and super qualified in their artistic abilities. read more
Sophia was wonderful. She did a great job with my highlights. The environment was very peaceful.
I have been a client of Amoy’s for almost 5 years now. She is unrivaled in her expertise and service. My installs are incredible and my hair is as long as my installs and healthy and thriving because of her focus on hair health, style and process all at once. The salon is clean and in an amazing nei...ghborhood. In addition, the staff is knowledgeable, patient and friendly. I highly recommend Amoy’s salon. I’ve tried other “celebrity” stylists in NYC and literally none compare. One even gave me a lot of breakage and a bald spot— which Amoy saved me from. read more
Amazing salon with amazing staff. Amoy colored and styled my hair. Janet did my shampoo and rinse. Both treated my hair with such tender care. The salon is very a relaxing space. I had no idea my hair could look so good! As soon as I stepped out the salon I had random strangers compliment my hair. A...moy is truly gifted! read more
Satisfaction! Satisfaction! Satisfaction! My experience as a first time guest was simply incredible. I scheduled a one on one consultation about hair extensions, then shown products for my style of choice. I couldn't be most happiest with the outcome. Service was fast, comfortable in a relaxed setti...ng I'd definitely recommend this salon to all divas, trust me you won't be disappointed. read more
This was the best experience I've ever had in a hair salon. No joke! I have curly hair and I get so much anxiety getting my hair done b/c they pull and yank at it...to tame it into submission. But not here. They love my hair and I can tell they understand it. Amoy talked with me and we discussed my...concerns... gray hair and thinning hair... I didn't want to use ammonia to dye my hair...and I want to be able to wear my hair both curly and straight. She was so knowledgeable. I felt like I got a little education on how to best treat it and work with my hair. And I'm telling you her manner is so calming and warm I could have hung out there all day. (But alas I had to go back to work) My color came out amazing... my hair is shinny and bouncy. (No gray!) Her team is amazing... I loved every minute of it read more
Amoy is an AMAZING stylist. She has transformed my hair. Amoy possesses an incredible skill set that truly sets her apart in her field. Thanks to her, I can go from natural to weave seamlessly. She does a brilliant Brazilian. Her weaves are so natural, they are undetectable. But what sets her apart...is her ability to cut and style. read more
AMOY literally changed my life today! I wasn't feeling myself and needed a change. She listened to all my concerns and transformed my look. I couldn't believe how beautiful my hair came out. I am someone who has no experience with weaves or extensions she made me feel so comfortable. No question was... considered stupid she answered everything with kindness (educated me). She is worth every penny. I saved her contact in my phone as Amoy the GOAT. I can't wait to come back. The salon was spotless and so clean I have never been in a salon so well kept. What a gem. read more
Top notch experience and very professional. Everything about the appointment from beginning to end made for a great experience. Definitely recommend! Geneva was awesome and knowledgeable!
My hair looks fabulous! The dimension of my hair color is fantastic! I am so happy that I found Amoy! The salon is clean, crisp and inviting. It was a great experience and I will be back!
Work by Amoy
From red carpet work to our clients across New York City, the same level of care and expertise goes into every client experience.

Chanel Iman
Extensions and bob haircut by Amoy.

Jen Shah
Wearing Amoy Couture hair extensions.

Joan Smalls
Wearing Amoy Couture hair extensions.
Frequently Asked Questions About Our Salon Services
What are the salon hours?
«Amoy Couture Hair Salon in Upper East Side is open Tuesday through Saturday, from 9:00 am to 6:00 pm. Hours may vary around holidays or special events, so be sure to check our current schedule on the Contact page.
Do you offer consultations?
«Yes, we offer Hair Extensions & Hair Replacement Consultations — a 30-minute, one-on-one session with Amoy for $150. During your consultation, we’ll discuss your hair goals, texture, lifestyle, and budget to determine the best extension or hair replacement solution for you.
We’ll review different methods, required maintenance, and answer all your questions. You’ll also be able to see and feel samples of our exclusive Amoy Couture human hair, available in a wide range of lengths and textures, including frontals and closures.
Consultations are held in a private setting for a fee of $150 for up to 30 minutes.
Whether you're looking for added volume, dramatic length, or a solution for thinning hair or hair loss — you're in the right place.
Where is your hair salon located?
«Amoy Couture Hair Salon is located on the Upper East Side of Manhattan, right on Lexington Avenue between 65th and 66th Streets. We’re on the second floor.
Address:
874 Lexington Avenue
New York, NY 10065
For directions and parking info, visit our Contact page.
Is Amoy Couture a curly hair salon?
«Amoy Couture Hair is proud to be a Black-owned, multi-cultural salon with deep expertise in all hair types — from straight and fine to curly, coily, and highly textured. We specialize in cutting, coloring, and styling hair of all textures, including ethnic and mixed-texture hair.
If you have curly hair or are specifically searching for a salon that understands the needs of Black hair, you're in the right place. Our techniques are tailored to your unique curl pattern, texture, and density — whether you're wearing your natural curls, extensions, or a protective style.
Struggling to manage your curls or maintain your look between visits? We’re happy to recommend styles, treatments, and take-home products to help you love your hair every day.
Can you color my extensions?
«Absolutely! We custom color high-quality human hair extensions, hairpieces, and full lace wigs to match your desired shade and style. Whether you want a seamless blend with your natural hair, bold highlights, lowlights, balayage, or even a full blonde transformation — we can create the perfect color for your look. All color work is done with expert care to maintain the integrity and beauty of the hair.
Do you do sew-ins and wigs?
«We offer a full range of premium hair extensions, wigs, and hairpieces — all made with Amoy’s exclusive line of high-quality human hair. Extensions can be applied with or without adhesive and are customized to suit your hair type, texture, and desired look.
Extension types include:
Clip-in extensions
Tape-in extensions
Sew-in wefts, lace frontals, and closures
Lace front wigs and custom hairpieces
Wig rentals (available upon request)
Our extensions are available in lengths from 10 to 32 inches, with textures ranging from straight and wavy to kinky, curly, Afro, and relaxed. All hair can be custom-colored to blend seamlessly with your natural hair.
Do you sell hair by the bundle?
«Yes, we do! You can visit our showroom on Lexington Avenue to shop Amoy’s exclusive line of premium human hair bundles, available in a wide range of textures and lengths. We carry:
Straight, wavy, curly, kinky curly, Afro, and relaxed textures
Lengths from 10 to 32 inches
Amoy’s private-label collection is designed to suit all hair types and cultural backgrounds.
Showroom Address:
874 Lexington Avenue, 2nd Floor
New York, NY 10065
For custom orders or nationwide shipping, contact us or visit our showroom.
How much do your hair extensions cost?
«The cost will depend on the type of extensions you need, along with the length and amount of hair required to create your style. For an exact price, please schedule a consultation. Our service quote includes the cost of the hair (Amoy Couture Hair), the installation of the hair, custom hair color for your extensions to match your hair, and a haircut to blend the extensions into your style.
Amoy Couture Gift Certificates
Gift certificates always make the perfect gift, and are available in any denomination. Please inquire at the front desk.





